Lori Senecal is the current global CEO of Crispin Porter + Bogusky (CP+B). She holds a Bachelor of Commerce degree in Finance and Marketing from McGill University. Senecal is a respected industry-focused leader and a management specialist. Before joining CP+B, she served as president of MDC Partner Network where she responsible for coordinating collaborations with MDC’s affiliate agencies and to strengthen the company’s unique model. She also worked as a global chairman and CEO of KBS, and under her leadership, the firm was recognized by Advertising Age as one of the standout agencies for 3 consecutive years. Prior to that, she also worked at McCann Erickson main as the president.
Lori Senecal was presented as the global CEO of CP+B on March 2015, a new role the company had created. Her responsibility was to help the company grow and expand globally, develop and coordinate its 10 international offices. She is well known as a global advertisement leader and a champion in embracing technology and innovation, and her services were vital in expanding the company.
After joining CP+B, Lori Senecal made huge improvements on the firm’s culture and business by creating a modern image of the company. According to GC Report, this was facilitated by combining local and international market capacity to provide more inventiveness and collaboration. With her focus on talent and technology during her leadership, she was able to gear the company across disciplines. Her efforts were acknowledged in 2016 when she was recognized among four other as the Agency Executives to watch.
Her tenure at CP+B will end in 2017, after having worked at the agency for two years. She will be remembered by the agency for facilitating the partnership with American Airways, which had been previously working with TM Advertising for 25 years. The preparations are currently underway to facilitate a smooth transition when she retires, with Danielle Aldrich, current president of CP+B West capped as her potential replaced. Read more about Lori on Linked In.