Lori Senecal is a businesswoman who entered the workforce sooner after she graduated college with a Sales and Marketing degree. One of the things she has been known for was leading companies to a better position than they were before she joined them. She is dedicated to her work and she had a passion for helping others.
In 2003, she launched a marketing unit called TAG Ideation. She has worked with some of the most popular brands in the world, such as Nestle, Staples, Sprint, Molson, Weight Watcher’s and Xbox to name a few.
According to The Drum, Senecal worked for DDB Worldwide from 2005 to 2008. She held the position of CMO, short for chief marketing officer. Eventually she was promoted to the head of the company’s sales and marketing division.
In 2009, she furthered her career and became a partner at Kirshenbaum Bond and Partners. She also became the company’s CEO and president. Check out Adweek to know more.
More About Lori Senecal
Lori Senecal is the Global CEO of CP+B, a well-respected advertising company. She has been with the agency since 2015, and she oversees their expansion and global growth. Not only that, but she manages the coordination of the company’s 10 international offices. She focuses on the development of the company, on a global scale.
Under her leadership, the advertising company has done amazing business and worked on amazing projects, such as using FitBit to take NBA 2K, a game released in 2016, beyond the gaming console. They used the technology to allow players to link their FitBit accounts to their profiles on NBA 2K, which allowed them to improve their characters’ abilities based on the amount of steps the players have taken in real life. This is just one of the many examples of how Senecal and her company think outside the box.
As you can see, Lori Senecal is a smart and business-oriented woman. There is no doubt that her company will continue to do big things in the advertising industry.