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Jingdong Partners With Nespresso To Recycle Coffee Capsules

An article entitled “JD Launches New Green Initiatives in Partnership with WWF Earth Hour Movement”, discusses JD’s partnership with the World Wide Fund for Nature (WWF) this year in the ongoing support of the Earth Hour environmental movement, launching a range of initiatives that include country-wide recycling programs and sustainable green packaging.

Jingdong has partnered with Nespresso to keep coffee capsules out of the garbage. JD.com’s logistics network stretches across the entirety of China. People who are customers of Nespresso simply put a bag of used capsules on their doorstep and that day or the next a Jingdong employee will stop by and pick it up. The capsules are then recycled.

The service was previously confined to Nespresso Boutique locations and some offices, hotels, and restaurants. Depending on where a person lives, JD.com will take the bags of capsules and send them to a recycling plant in Shanghai, Guangzhou, or Beijing. The aluminum in the capsules will be removed and reused in other products such as Nespresso knives. The used coffee grounds are removed and shipped to Nespresso’s farm on Chongming Island where it is used as a fertilizer.

JD.com developed an online recycling page which is connected to Nespresso’s WeChat page. People access the Nespresso page and ask to have their used capsules picked up. Nespresso has taken its environmental responsibilities seriously. By partnering with JD.com, they make it easier for all of their customers in China to recycle the Nespresso coffee capsules. An executive at Nespresso stated that their goal is to have all of their capsules recycled around the world in 2020.

Head of Key Account Management Wei Tang at Jingdong stated that protecting the environment is a huge priority at his company as well. He is glad that his company’s nationwide logistics network can be used to help people and companies be more green. This isn’t the only way JD is working to be environmentally friendly. More initiatives will be more initiatives revealed in the future. Another initiative already launched collects used clothes to keep them out of landfills.

Jingdong is an online retailer whose website is JD.com. They have about 600 warehouses in China that ship products to consumers on the same day it was ordered or the next. They made US $67.2 billion in 2018 and have over 320 million customers. This makes it the largest retailer in China. Go To This Page to learn more.

 

View their profile on https://www.linkedin.com/company/jd.com/

 

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